About Us

Sonoma County Hospitality Association

Who We Are

SCHA membership includes all guest-facing hospitality and tourism businesses, from lodging and dining, to tasting rooms, attractions and transportation companies. We also welcome Associate Members from industries and organizations supporting hospitality and tourism.  We are an important piece of the Sonoma County economy: Our businesses employ almost 20,000 local residents, or ten percent of the workforce. Additionally, ninety percent of our businesses are locally owned and operated, resulting in more visitor dollars staying in Sonoma County, supporting our infrastructure.

The mission of the Sonoma County Hospitality Association is to represent the interests of the hospitality and tourism industries through advocacy, education, and partnerships within the community. We focus on initiatives that make it easier to thrive in the hospitality and tourism industry and initiate a vibrant exchange of ideas to ensure tourism’s positive impact within Sonoma County.

Photos courtesy Sonoma County Tourism

Beautiful Places