Liza Graves is President and Co-Founder of BeautifulPlaces, a luxury villa rental company headquartered in Sonoma, California. She has been recognized many times as a leading villa rental specialist by Conde Nast Traveler and Travel + Leisure. She has advocated for the hospitality, tourism and vacation rental industry in Sonoma and Napa counties and in Sacramento at the state level. Liza served on the Board of the Sonoma County Lodging Association and is currently Board Chair and President of the Sonoma County Hospitality Association. Prior to founding BeautifulPlaces, Liza held senior management positions in marketing and human resources where she also served as Chief of Staff to the President and Chief Executive Officer. While at American Express she held marketing and sales management positions on both the east and west coasts. She has served on the boards of organizations such as San Francisco Chamber of Commerce, Los Angeles Convention and Visitors Bureau, California Travel Industry Association, and the New York City Democratic Convention Host Committee. She received her MBA from The Wharton School at the University of Pennsylvania and her BA from Bowdoin College. Liza and her husband live in Santa Rosa.