You are invited to our annual membership meeting
Advocate. Educate. Share.
Representing the interests of the hospitality and tourism industry through advocacy, education, and partnerships within the community.
Check Out Our Annual Meeting Photos
On April 4th, 2023, the Sonoma County Hospitality Association hosted its annual meeting, a friendly get-together that saw a healthy attendance from many familiar faces within the local hospitality industry. The meeting proved to be a relaxed and informal gathering,...
SCHA Policy Platforms
As part of our commitment to ensuring the continued growth and success of this thriving industry, the Sonoma County Hospitality Association (SCHA) has developed a set of policy platforms aimed at addressing the challenges faced by our members and enhancing the overall visitor experience.
Welcome to SCHA
The mission of the Sonoma County Hospitality Association is to represent the interests of the hospitality and tourism industries through advocacy, education and partnerships within the community. We will focus on initiatives that make it easier to thrive in the...
“The Sonoma County Hospitality Association’s relentless advocacy and collaboration have boosted our industry. Through their efforts, tourism has increased, infrastructure improved, and a supportive regulatory environment established. Their dedication unites leaders, officials, and stakeholders, making our hospitality community thrive.”
“The Association’s advocacy has propelled our hospitality industry to new heights. They champion sustainable practices, positioning Sonoma County as an eco-friendly leader. Major events and job opportunities have surged thanks to their partnerships and lobbying. We’re grateful for their support and guidance.”
“The Association is a game-changer. They advocate for fair labor and provide essential training programs. Collaborating with educational institutions ensures a bright future. We’re thankful for their unwavering commitment to our success.”
Advocate. Use your voice!
We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.
Educate. Learn new tools.
Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.
Train new hospitality stars
SCHA is committed to playing a role in our business community and developing interest in our industry among students. We introduce students to the hospitality industry through participation in industry panels, presentations and other workforce development opportunities.
Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.