Skip to content
Bell on counter

Welcome to SCHA

Representing the interests of the hospitality and tourism industry through advocacy, education, and partnerships within the community.

lobby

Membership

SCHA 2025-2026 Membership Renewal is NOW!

Welcome to the Sonoma County Hospitality Association!

SCHA membership includes all guest-facing hospitality and tourism businesses, from lodging and dining, to tasting rooms, attractions and transportation companies. We also welcome Associate Members from industries and organizations supporting hospitality and tourism.  We are an important piece of the Sonoma County economy: Our businesses employ almost 20,000 local residents, or ten percent of the workforce. Additionally, ninety percent of our businesses are locally owned and operated, resulting in more visitor dollars staying in Sonoma County, supporting our infrastructure.

Directory
Events
Contact Us

Mark Your Calendar

View all events

Featured Events

Pool
Winter Mixer Graphic
Bar
Annual Meeting 2024 Graphic
Wine Mixer Graphic
Sonoma Corps Graphic
Mitote Food Park

Learn More

Advocate. Use your voice!

We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.

Learn More

Educate. Learn new tools.

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.

Learn More

Networking

Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.

Learn More

Our Mission

 

is to represent the interests of the hospitality and tourism industries through advocacy, education, and partnerships within the community. We focus on initiatives that make it easier to thrive in the hospitality and tourism industry and initiate a vibrant exchange of ideas to ensure tourism’s positive impact within Sonoma County.

Join SCHA
Scroll To Top