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Welcome to SCHA

Representing the interests of the hospitality and tourism industries through advocacy, education, and partnerships within the community.

Sonoma County Tourism Annual Meeting

Membership

SCHA 2025-2026 Membership Renewal is NOW!

Welcome to the Sonoma County Hospitality Association!

SCHA membership includes all guest-facing hospitality and tourism businesses, from lodging and dining, to tasting rooms, attractions and transportation companies. We also welcome Associate Members from industries and organizations supporting hospitality and tourism.  We are a major driving force of Sonoma County's economic engine:  Our businesses employ over 22,000 local residents, or ten percent of the workforce. Ninety percent of our businesses are locally owned and operated, resulting in more visitor dollars staying within Sonoma County,

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Featured Events

Sonoma County Tourism Annual Meeting
Sonoma County Tourism Annual Meeting - Panel Discussion w/Board Member Jennifer Buffo
SCT Annual Meeting- Wine Country
Sonoma County Tourism CEO, Claudia Vecchio
Mary
Fall Mixer - Agave Restaurant (host)

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Advocate. Use your voice!

We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.

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Educate. Learn new tools!

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.

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Networking. Connect!

Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.

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Our Mission

 

is to represent the interests of the hospitality and tourism industries through advocacy, education, and partnerships within the community. We focus on initiatives that make it easier for businesses to thrive and encourage a vibrant exchange of ideas to ensure tourism’s positive impact within Sonoma County.

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