Sonoma County
Hospitality Association

Here is some information about SCHA and why you should join as soon as possible. SCHA rocks!

Become a Member

Sonoma County
Hospitality Association

Here is some information about SCHA and why you should join as soon as possible. SCHA rocks!

Become a Member

Advocate. Educate. Share.

Representing the interests of the hospitality and tourism industry through advocacy, education, and partnerships within the community.

Join SCHA

SCHA Tightens Mission Focus, Taps New Executive Director and Board Members

    Emerging from the Covid-19 pandemic with a refined vision for the organization and its role supporting the county’s $2 Billion hospitality and tourism industry, the Sonoma County Hospitality Association (SCHA) announces a new executive director and board...
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Welcome to SCHA

The mission of the Sonoma County Hospitality Association is to represent the interests of the hospitality and tourism industries through advocacy, education and partnerships within the community. We will focus on initiatives that make it easier to thrive in the...
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Advocate. Use your voice!

We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development. 

Educate. Learn new tools.

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.

Train new hospitality stars

SCHA is committed to playing a role in our business community and developing interest in our industry among students. We introduce students to the hospitality industry through participation in industry panels, presentations and other workforce development opportunities.

Networking

Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.