Joint Mixer

Join us for the kick-off of Hispanic Heritage Month at a joint mixer with the Santa Rosa Metro Chamber & the Sonoma County Hospitality Association.
Generously sponsored by: Mitote Food Park. Free for SCHA & Santa Rosa Metro Chamber Members, however pre registration is required.

Thursday, September 14
5-7 P.M.

Mitote Food Park, Santa Rosa

No charge.

Mixer<br />

“The Sonoma County Hospitality Association’s relentless advocacy and collaboration have boosted our industry. Through their efforts, tourism is recognized as  an industry leader, and a supportive regulatory environment established. Their dedication unites leaders, officials, and stakeholders, making our hospitality community thrive.”

Barb Newton

President/CEO , California Travel Association

Advocate. Educate. Share.

Representing the interests of the hospitality and tourism industry through advocacy, education, and partnerships within the community.

Check Out Our Annual Meeting Photos

Check Out Our Annual Meeting Photos

On April 4th, 2023, the Sonoma County Hospitality Association hosted its annual meeting, a friendly get-together that saw a healthy attendance from many familiar faces within the local hospitality industry. The meeting proved to be a relaxed and informal gathering,...

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SCHA Policy Platforms

SCHA Policy Platforms

As part of our commitment to ensuring the continued growth and success of this thriving industry, the Sonoma County Hospitality Association (SCHA) has developed a set of policy platforms aimed at addressing the challenges faced by our members and enhancing the overall visitor experience.

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Advocate. Use your voice!

We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.ᅠ

Educate. Learn new tools.

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.

Train new hospitality stars

SCHA is committed to playing a role in our business community and developing interest in our industry among students. We introduce students to the hospitality industry through participation in industry panels, presentations and other workforce development opportunities.


Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.