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Advocate. Educate. Share.

Representing the interests of the hospitality and tourism industry through advocacy, education, and partnerships within the community.


Upcoming events

  • December 06, 2023 4:30 PM
    Beer Baron Bar & Kitchen - 614 4th St, Santa Rosa, CA 95404

Calling All Sonoma County Hospitality Industry Stakeholders!

Share Your Insights on the Future of Tourism

We invite all Sonoma County Hospitality Association (SCHA) members and stakeholders to participate in a survey that will shape the future of tourism in our region.

Deadline: December 8th

Take Survey here! 

SCHA Updates



Advocate. Use your voice!

We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.

Educate. Learn new tools.

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.


SCHA is committed to playing a role in our business community and developing interest in our industry.  We provide resources and information to our industry.


Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.

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