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Calling All Sonoma County Hospitality Industry Stakeholders!

Share Your Insights on the Future of Tourism

We invite all Sonoma County Hospitality Association (SCHA) members and stakeholders to participate in a survey that will shape the future of tourism in our region.

What's the Survey About?

This survey is part of an effort by Visit California to develop Regional Tourism Strategic Plans (RTSP) for all 12 regions across the state. The goal is to enhance tourism economies, and your input can play a crucial role in this process. Detailed Information about the survey can be found here: SF Bay Area Stakeholder Survey Invitation Information.pdf

Why Should You Participate?

Your knowledge and experiences can make a significant impact on the direction our region's tourism industry takes. Your perspective matters, and by participating, you help ensure that our region's tourism future aligns with our goals and priorities. 

How to Participate:

Just follow this: Survey Link  The survey will take 15 to 20 minutes to complete. 


Please note that the survey deadline is December 8th, 2023. We encourage you to share your insights as soon as possible.


76% of Sonoma County tourism businesses are small (fewer than 25 employees)

91% of tourism businesses are locally owned

40 % have been in business for more than 20 years


$1.97 billion was spent by visitors in Sonoma County in 2021

$35.9 million was the total Sonoma County Transient Occupancy Tax (TOT) receipts in 2020

$43 million was the estimated local taxes collected from visitors to Sonoma County in 2020.


90 % of tourism businesses actively support local charities

20 Tourism Cares events were facilitated by tourism over the past four years

$43.9 million annually in cash, in-kind, and volunteer-hour contributions was donated by local hospitality-related businesses

Advocate. Use your voice!

We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.

Educate. Learn new tools.

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.


SCHA is committed to playing a role in our business community and developing interest in our industry.  We provide resources and information to our industry.


Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.

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