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On April 4th, 2023, the Sonoma County Hospitality Association hosted its annual meeting, a friendly get-together that saw a healthy attendance from many familiar faces within the local hospitality industry. T

he meeting proved to be a relaxed and informal gathering, offering plenty of opportunities for networking and conversation amongst those who play a key role in making Sonoma County a coveted destination.

The atmosphere was marked by a sense of shared experience and mutual support, highlighting the strong sense of community that characterizes Sonoma County’s hospitality scene. From the conversations over wine to the exchange of innovative ideas, the meeting was a testament to the camaraderie and collaborative spirit within the industry. We invite you to take a look at the photo gallery to get a glimpse of the comfortable ambiance and the engaging interactions that characterized this annual meeting.

SCHA Annual Meeting Photo Gallery

Advocate. Use your voice!

We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.

Educate. Learn new tools.

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.


SCHA is committed to playing a role in our business community and developing interest in our industry.  We provide resources and information to our industry.


Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.

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