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Keynote: Assembly Majority Leader Cecilia Aguiar-Curry 

Cecilia Aguiar-Curry represents California’s fourth Assembly District, including all Napa, Colusa, Lake, and Yolo Counties parts of Sonoma County.

Assemblymember Aguiar-Curry has served in the State Assembly since December 2016. In July of 2023, she held the role of Speaker pro Tempore before her appointment in November of 2023 as Majority Leader.

She serves as Vice Chair of the Legislative Women’s Caucus. She is an accomplished legislative advocate and champion for women and children, California’s working families, local government, small and rural cities, and agricultural communities. She is determined to fight for access to health care, education, and economic opportunity for all Californians.


Louis Mirante

Vice President of Public Policy for the Bay Area Council 

Louis has worked on housing policy at the state, regional, and local levels since 2017. He is also on the boards of the Casita Coalition, an ADU trade association, and the California Housing Defense Fund, which enforces the Housing Accountability Act across the state.

Conrad Braganza

Senior Manager, Research, at Sonoma County Tourism.

He identifies and communicates consumer trends in the travel and tourism sector, and important intersections such as the wine industry, outdoor recreation, and sustainable travel. He presently serves on the Board of the Greater Western Travel and Tourism Research Association, the Research Committee of Visit California, and a member of Leadership Santa Rosa, Class 39. 

Terri Stark

Stark Reality Restaurants, Proprietor and Co-Owner

Terri Stark loves a good time. Growing up in San Mateo California, she was known for throwing multi-course dinner parties for her friends, complete with menus and stemware, while in high school. Little did she imagine that not too many years in the future she’d be the co owner and operator with her husband Mark of eight thriving restaurants. The rest of the country has taken notice.

Terri and Mark were semifinalists for the 2013 James Beard Award for Outstanding Restaurateur, the food world’s equivalent of an Academy Award.


On April 4th, 2023, the Sonoma County Hospitality Association hosted its annual meeting, a friendly get-together that saw a healthy attendance from many familiar faces within the local hospitality industry. T

he meeting proved to be a relaxed and informal gathering, offering plenty of opportunities for networking and conversation amongst those who play a key role in making Sonoma County a coveted destination.

The atmosphere was marked by a sense of shared experience and mutual support, highlighting the strong sense of community that characterizes Sonoma County’s hospitality scene. From the conversations over wine to the exchange of innovative ideas, the meeting was a testament to the camaraderie and collaborative spirit within the industry. We invite you to take a look at the photo gallery to get a glimpse of the comfortable ambiance and the engaging interactions that characterized this annual meeting.

SCHA Annual Meeting Photo Gallery

Advocate. Use your voice!

We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.

Educate. Learn new tools.

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.


SCHA is committed to playing a role in our business community and developing interest in our industry.  We provide resources and information to our industry.


Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.

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