SCHA unifies and represents the voice of the Sonoma County hospitality and tourism industry. We support Sonoma County’s 20,000 hospitality professionals through advocacy, education, networking, and enriching our community. Join us today and reap the benefits of our growing and vibrant organization.
Advocate. Use your voice!
We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.
Educate. Learn new tools.
Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.
SCHA is committed to playing a role in our business community and developing interest in our industry. We provide resources and information to our industry.
Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.