Educate

Learn New Tools

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.

Train new hospitality stars

SCHA is committed to playing a role in our business community and developing interest in our industry among students. We introduce students to the hospitality industry through participation in industry panels, presentations and other workforce development opportunities.

Photos courtesy Sonoma County Tourism