Tourism in Sonoma County

Two local cheesemakers at a festival with cheese display


76% of Sonoma County tourism businesses are small (fewer than 25 employees)

91% of tourism businesses are locally owned

40 % have been in business for more than 20 years

Person counting money


$1.97 billion was spent by visitors in Sonoma County in 2021

$35.9 million was the total Sonoma County Transient Occupancy Tax (TOT) receipts in 2020

$43 million was the estimated local taxes collected from visitors to Sonoma County in 2020.

Group of volunteers


90 % of tourism businesses actively support local charities

20 Tourism Cares events were facilitated by tourism over the past four years

$43.9 million annually in cash, in-kind, and volunteer-hour contributions was donated by local hospitality-related businesses